A HubSpot website for Elance Uitvaartbegeleiding
Elance Uitvaartbegeleiding supports the bereaved with a warm, personal farewell: from the preliminary conversation and the funeral itself to rituals and a book of wishes. A sensitive, people-centred service that calls for calm and trust. The website had to make that warmth felt right away and offer something to hold on to at the hardest of moments.
The challenge
A funeral website calls for an exceptionally sensitive tone: calm, warm and human, never corporate or cold. At the same time it has to be practical. At an emotional moment, the bereaved must be able to make contact or report a death immediately, without searching.
Our approach
We built the website on HubSpot, with a calm, warm feel and a clear, reassuring structure. Contact and requests run straight through the CRM, so Elance can respond quickly.
- A warm, understated design that suits a farewell.
- Always-visible, direct contact options, such as calling directly and reporting a death.
- Clear explanations of the guidance: the preliminary conversation, the funeral, rituals and pricing.
- Inspiration and blogs that offer guidance and ideas.
- Self-manageable via the CMS, including stories and an FAQ.
The result
A website that reflects Elance's warm, personal care: reassuring at a difficult moment, with direct lines that give the bereaved something to hold on to straight away.