Content marketing that sounds like you.

• Start with strategy if you do not know what to write about, or if you already publish a lot without getting enquiries. You get a plan you can run yourself or have us run.
• Choose production if you know what you want to say but lack the time to write it. You share your knowledge in a short interview; we turn it into copy.
• Choose SEO if your site lags behind technically or structurally, or if you are not found in your own region. Then it is about structure and technical SEO, not just new copy.

Many clients combine them: a one-off strategy, then monthly production or SEO. You start small and expand once it works.

Answer first

AI assistants such as ChatGPT, Perplexity and Google’s AI Overviews quote sentences that stand on their own: who, what, for whom and what it costs. That is why every page we write starts with that answer, and the explanation follows. More in the difference between SEO and AEO.

One topic per page

Two pages aiming at the same keyword compete with each other and both end up lower. We give every page one main question and link related pages to each other, with clear link text.

Structure and structured data

Clear headings, FAQs with FAQ schema, and company details that are identical everywhere: name, location and registration number. That way search engines understand who is behind the text. Explained in structured data for AI.

Measuring

In Google Search Console we see which searches your pages appear for and how often people click; in GA4 what visitors do next. We adjust the plan accordingly.

We write the journal on this site ourselves, with the same approach: answer first, one topic per article and a link to the matching service. An article such as what is AEO? shows what that looks like.

For clients we write ourselves or together with copywriter Jonneke Duin, one of our partners. We never invent customer stories or numbers: examples and experiences come from you.

A content strategy costs from €1,000 (one-off), content production from €500/mo and SEO from €750/mo, all excl. VAT. What determines the amount:

• how many pieces a month, and how long and in-depth they are;
• whether we interview and research, or you supply the substance;
• imagery, such as photos or illustrations with articles;
• translation into Dutch or English;
• formatting and publishing in your CMS, including internal links.

How many pieces fit in your monthly amount is stated in the quote up front. SEO can be cancelled monthly.