Web & content

AI content creation, with a human at the helm.

More articles, product descriptions and newsletters, without them reading like a chatbot. AI does the heavy groundwork; a person writes, checks the facts and guards your voice.

AI for the groundwork, a person for copy and facts. Fixed price after a call.

Fixed price after a call · every piece edited by a person

  • Based in Julianadorp, NL · Chamber of Commerce 54099897 · you talk to the people who build it
In short

What is AI content, and how do we do it?

AI content is copy where a language model helps with research, outlines or variations. At Sharp Creations a person always writes and checks the final version. We use AI where it saves time: grouping search questions, summarising sources, drafting a first outline and producing variations for headlines or product copy. Facts, opinion and the final edit remain human work. We agree the price after a short call, as it depends on how much you want to publish and how much research is involved; you get a fixed price up front. We work from Julianadorp (the Netherlands) for businesses across the country.

Looking for a chatbot that answers questions on your website? That is something else: see an AI assistant for your website.

What you get

What you get.

01

A style guide for your voice

How you sound, how formal you are, and which words you do and do not use. We use it for every piece.

02

A plan based on search questions

Topics chosen on what your customers search for, with one main question per piece.

03

Copy with sources

Every claim comes from a source or from you. What we cannot verify, we cut.

04

A final edit by a person

An editor rewrites the draft, adds your examples and removes typical AI phrasing.

05

Ready in your CMS

Formatted, with title, description and internal links to your services.

06

A monthly review

What was published, what gets found and read, and what we make next month.

How we work

How we create AI content.

  1. 01

    Capturing your voice

    An interview and your existing copy become a style guide. Every piece starts there.

  2. 02

    Research with AI

    AI groups search questions and summarises sources. We decide what is right and what matters.

  3. 03

    Writing and editing

    The AI outline is a starting point; an editor writes the piece and adds your knowledge.

  4. 04

    Checks and publishing

    Facts verified, sources added, your approval. Only then does it go online.

Technology

Quality control: how we prevent AI errors.

Checking the facts

Language models can write convincing-sounding nonsense; this is called hallucinating. So we check every number, name and claim against a source or against you. What we cannot verify, we remove.

No invented experiences

A model knows nothing about your customers. Examples, numbers and quotes come from you, never from a model. That keeps what you publish true.

Your own voice

The style guide keeps word choice, sentence length and tone consistent. We reread every piece with one question: does this sound like you, or like a chatbot? Vague generalities and empty lists go.

What Google thinks

Google judges content on quality and usefulness for the reader, not on how it was produced. Mass-generating pages to grab rankings does fall under Google’s spam policies. So we make fewer pieces that are better.

What goes into an AI tool

We agree up front which information may and may not go into an AI tool, such as customer data or quotes. Confidential information is only used when that has been agreed.

Uses

Where AI content pays off most.

  • Product descriptions for a large range. The basis comes from your product data; a person turns it into copy that sells and is correct.
  • Knowledge base and FAQs. From your existing emails and answers we pull the questions that keep coming back, and write clear answers.
  • Articles on search questions. AI helps with research and structure; the substance and examples come from you.
  • Translations. A first Dutch-English translation with AI, then an editor who gets the tone and jargon right.
  • Variations. Newsletter subject lines or ad headlines, to test what works best.

Where it does not work well: opinion pieces, interviews and anything about your own experience. There we write without an AI outline, with you as the source. In AI as an accelerator, not a ghostwriter you can read how we think about this.

Price

What drives the price.

We price AI content after a short call, with a fixed price up front. AI speeds up the groundwork; you mainly pay for the editing, the fact-checking and your own voice. What determines the price:

  • the number of pieces a month and their length;
  • how much research and sourcing a topic needs;
  • whether we do interviews;
  • translations and imagery;
  • publishing in your CMS.

Want a plan first? A content strategy costs from €1,000, one-off and excl. VAT.

Who you talk to

You talk to the people who make it.

No account manager in between. Call, message or email; you usually get an answer within one working day.

One number for the four of us. We reply within one business day. Based in Julianadorp; online, or we come to you.

Frequently asked questions

Good to know.

Question not listed? Just ask, one of the four of us will answer.

Ask your question
Is AI content bad for my Google rankings?
Not if it is good. Google judges content on quality and usefulness, not on how it was made. Publishing masses of unchecked pages does work against you. That is why a person always edits and checks with us.
Can a reader tell a text was made with AI?
Not if it is properly edited. We remove typical AI phrasing and vague generalities, and add your examples and opinion. That makes a piece recognisably yours.
Which AI tools do you use?
The common language models, such as those from Anthropic, OpenAI and Google, chosen per task. The tools change; the approach with a style guide, sources and a final edit stays the same.
Who owns the AI-written copy?
You do. Once paid, the copy is yours, just like copy written without AI.
Can you rewrite my existing copy?
Yes. We improve existing pages and articles: answer first, current facts, a better structure. If something no longer seems right, we check with you before changing it.
Do you make AI images too?
Yes, as illustrations for articles and in your brand style. For your products, your team and your work we recommend real photos, because visitors trust them more.
What does AI content creation cost?
We agree that after a short call, as it depends on the number of pieces, their length and the research. You get a fixed price up front, with no surprises afterwards.

Which content do you want to create more often?

Tell us briefly what you want to publish and how often. You usually hear back within one working day, with a proposal or a few focused questions.

Where we can reach you.
We reply within one business day.