A HubSpot website for Hupra ICT

HubSpotHupra ICT

Hupra ICT is a Dutch IT partner for organisations from 5 to 650 employees: from cloud workplaces and IT management to cybersecurity and connectivity. A broad service portfolio and a strong reputation (450+ clients, ISO/NEN certified). The website had to convey that reliability and make the broad offering easy to navigate.

The challenge

Presenting a broad IT portfolio clearly is hard: visitors need to quickly find their specific need (cloud, management, security, connectivity) without getting lost. At the same time the site has to build trust with a business audience and lead clearly to contact or an appointment.

Our approach

We built the website on HubSpot, with a clear service structure and a professional, reassuring feel. Leads and requests run straight through the CRM.

  • A clear layout of the broad portfolio: cloud, IT management, security and connectivity.
  • Trust signals front and centre: experience, customer rating and certifications.
  • Fast routes to customer service, helpdesk and the cloud portal.
  • A clear "Book an appointment" CTA with forms that land in HubSpot.
  • A blog/knowledge base and careers, self-manageable via the CMS.

The result

A professional website that makes Hupra's broad IT portfolio easy to navigate and builds trust with business clients: visitors quickly find their service, and requests land directly in HubSpot.

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