A bespoke website for Amarque

Web & CMSAmarque

Amarque specialises in bespoke luxury swimming pools, from design to build, with wellness alongside. A craftsmanship brand with a strong reputation (4.9 on Google). The website had to convey that quality and the bespoke promise right away.

The challenge

You don't sell bespoke work with an off-the-shelf template. Amarque wanted a site that shows the luxury and craftsmanship, lets the projects speak, and guides visitors smoothly to a quote request. And the team had to be able to manage it themselves.

Our approach

We built a fully bespoke website on WordPress, with a custom theme instead of a ready-made template. Sleek, image-led and conversion-focused.

  • A custom WordPress theme, tailored to the brand identity, not a template.
  • Image-led project pages that let the craftsmanship speak.
  • A clear route to "Request a quote", with lead forms.
  • Sections for pools, wellness, pricing and a blog.
  • Self-manageable via the CMS, so the team keeps projects and content up to date.

The result

A website that lives up to Amarque's bespoke level: a luxury feel, projects that convince, and a clear path to the quote request. Fully under their own control.

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