Numbers you can actually steer on — finally.
Three systems, three revenue figures, nobody knows which one is right. We clean it up: one central data model, clean integrations, dashboards you actually make decisions on.
What we do
One trail of data you can trust.
Before we build a single dashboard, we ask: which decisions do you want to make, and what data do you need for them? Nine out of ten data projects go wrong because someone builds 50 charts nobody looks at. We want to give you the 5-10 numbers you actually steer on every month — in a tool you understand.
Concrete, not vague.
MODEL
One central data model
On your business process — not 50 loose charts with no coherence.
INTEGRATION
Sources connected
Automatically — no exports, no retyping, no drift.
DASHBOARDS
Looker, Metabase or HubSpot
We pick the tool that fits your budget and your team.
REPORT
Automatically in your inbox
Weekly or monthly to email or Slack, ready for the meeting.
Good to know.
What does a data project cost?+
A quick scan with advice is from €1,250. A dashboards project connecting and building 3-5 sources starts around €4,500. Ongoing data maintenance can be on a subscription basis.
Do we need a data warehouse for that?+
Not always. For many SMB clients a Google Sheet or Airtable layer is enough, or we work directly in HubSpot's reporting module. Only with larger data volumes or many sources does BigQuery or Snowflake become relevant.
Which tools do you use?+
For visualisation: Looker Studio, Metabase, HubSpot Reports. For integration: native APIs, Fivetran or n8n. For storage: Google Sheets, BigQuery or Postgres. Always matched to budget and complexity.
Can you sort out my marketing attribution?+
Yes. Multi-touch attribution, UTM discipline, customer journey reporting — we set up a trail that adds up and you see which campaigns actually work.
What if I don't know which data I want to measure?+
Then we start there. We run a session where we put the important decisions on the table and find the KPIs to match. It often turns out a lot of dashboards nobody needs.
How quickly can you start?+
Usually within 1-2 weeks of an intro call. We work in short rounds, so you'll see something concrete within a couple of weeks.
Do you also work white-label for my agency?+
Yes, that's an option. We work both directly and white-label under your flag — whatever fits best.
Where are you based?+
Fully online — the Netherlands and Sweden. We serve clients across the Benelux, Scandinavia and beyond. A video call is booked in 2 minutes.