Google Business Profile: the free step most SMEs skip
A complete Google Business Profile puts you on the map — literally. Free, powerful and set up in an hour. Here’s how to do it right.
Your Google Business Profile (formerly Google My Business) is your free listing in Google Maps and the local search pack — and for many SMEs the fastest way to get found locally. Yet for many owners it sits half-filled or unclaimed. Fill it in fully (category, address, hours, photos, services), collect reviews and respond to them, and keep it current. It takes an hour to set up and delivers ongoing visibility to people searching for you in your area right now.
No time to do it yourself? We offer Google Business Profile setup for a fixed price of €195 excl. VAT: categories, services with prices, photos, a review link and a first post. You verify, we do the rest.
No time to do it yourself? We offer Google Business Profile setup for a fixed price of €195 excl. VAT: categories, services with prices, photos, a review link and a first post. You verify, we do the rest.
What it gets you
Search ‘hairdresser in [town]’ or ‘plumber near me’ and you get a map of local businesses at the top. That’s where you want to be. A complete profile makes you appear in Google Maps and the local pack, with your hours, directions, phone number and reviews right there — often before the regular results.
Filling it in fully = ranking better
- Right category. Pick the category that best describes your core activity.
- NAP consistent. Name, address and phone number exactly matching your website and other listings.
- Hours & photos. Current and appealing; profiles with photos get more attention.
- Services & description. Describe what you do in the words your customers use.
Maintaining and using it
- Collect reviews and respond to them — see reviews on autopilot.
- Post updates. News, offers or photos keep your profile alive.
- Keep info current. Nothing damages trust faster than wrong opening hours.
This is the foundation under getting found locally.
Frequently asked questions
Is a Google Business Profile free?
Yes, completely free. You claim and manage it via your Google account. It’s one of the most rewarding steps a local business can take.
Do I need a physical address?
Not always. If you work at customers’ locations, you can set a service area instead of a visible address. A fixed premises may show its address.
How long does setup take?
Filling it in takes about an hour. Verification (often by post or phone) can take a few days before your profile is fully live.
What’s the difference from regular SEO?
Your Business Profile handles local, map-based findability; classic SEO handles your positions in the regular results. They reinforce each other — do both.
Ready to start?
Read our approach to SEO & AEO, or request a quote to have your profile set up: you get a reply within one working day.
