E-commerceCustom online store development for complex products.
When a standard platform pinches: products with many options, pricing agreements per customer, a configurator or a checkout that has to work differently. We build what your process needs, and say so honestly when a standard store is enough.
Custom or headless, for when standard pinches. Fixed price after a call.
Fixed price after a call · standard store from €2,950 · excl. VAT
- Based in Julianadorp, NL · Chamber of Commerce 54099897 · you talk to the people who build it
In short
When do you need a custom online store?
You need a custom online store when your products, prices or ordering process do not fit Shopify or WooCommerce, not even with apps or plugins. Think of configurators, B2B pricing per customer, ordering on quotation or an ERP link that must be right in real time. Sharp Creations builds these fully custom or headless, with a fixed price after a call; a standard store starts at €2,950 excl. VAT. Once paid you get the code and the Git repository. We work from Julianadorp (the Netherlands) for businesses across the country.
Honest advice
When it pays off, and when it does not.
Custom pays off for:
- products with many options or made to measure, such as a configurator that calculates the price;
- B2B: own price lists, volume discounts, ordering on account and several users per customer account;
- ordering on quotation or request instead of paying straight away;
- a link with your ERP, stock or production that must be right immediately;
- subscriptions or bundles that standard apps cannot handle;
- speed and owning your data as the core of your brand.
Custom does not pay off for a range of ordinary products with standard shipping: then Shopify or WooCommerce is faster and cheaper. Not sure yet whether selling online works? Start standard and build on later. A custom store is an investment in build and maintenance; it only pays for itself when the standard platform genuinely costs you revenue or time.
Technology
Headless or fully custom?
Headless commerce
With headless you use an existing commerce platform for products, stock, payments and orders, for example Shopify through its Storefront API. We build the store the customer sees ourselves, usually in Next.js. You keep a reliable back end and gain freedom in design, speed and content. Explained: headless commerce for SMEs.
Fully custom
With fully custom we also build the back end: products, pricing logic, orders and admin. That gives the most freedom, for example for B2B logic or a configurator, and needs the most maintenance. Payments run through a provider such as Mollie or Stripe.
Integrations
We connect ERP, accounting, stock and shipping through their APIs, with error handling and logging, so a failed sync gets noticed before a customer does.
Your own data and code
Customer data and orders live in your database, with hosting in the EU. The code sits in a Git repository that is yours once paid.
| Standard (Shopify, WooCommerce) | Headless | Fully custom | |
|---|---|---|---|
| Design freedom | Within the theme | Full | Full |
| Checkout | The platform’s standard | Usually the platform’s | Your own checkout |
| B2B logic | Through apps or plugins, limited | Depends on the back end | Fully tailored |
| Maintenance | Low | Medium | Higher |
| Price (excl. VAT) | From €2,950 | After a call | After a call |
What you get
What you get.
01
Discovery
Your ordering process mapped: who orders what, at what price, and what happens next.
02
Design on your brand
A store and customer journey that suit your products and your customers.
03
Store and admin
The store itself and an admin for products, prices and orders.
04
Monitored integrations
ERP, accounting and shipping connected, with an alert when something goes wrong.
05
Testing
Test orders with every payment method and the edge cases, before the first customer orders.
06
Code and handover
Documentation and the Git repository, yours once paid.
How we work
How we build your custom store.
- 01
Discovery
Process, products and integrations mapped, and what belongs in the first version and what does not.
- 02
Fixed price and design
Scope, planning and a fixed price, with a design of the key screens.
- 03
Build in short rounds
So you always see something working and can steer in time.
- 04
Launch and develop further
Launch, monitoring of the integrations, then building on what sells.
From our work
A custom store on Firebase.
Hondenvoeding TexelTexel · custom on Firebase
A lightweight store without plug-ins or licences, with a stock indicator in the basket, local delivery on Texel and shipping across the Netherlands.
- No platform licence costs
- Stock indicator in the basket
- Fully self-managed
Price
What drives the price.
We price a custom store after a call, because the range is wide. What determines the price:
- how complex your pricing and product logic is;
- the number of integrations and how easy those systems are to connect;
- headless on an existing platform, or fully custom;
- the number of customer roles and accounts (especially for B2B);
- migrating an existing store;
- agreements on maintenance and further development.
We often start with a short discovery, so the fixed price you get is also right. A standard online store starts at €2,950 excl. VAT.
Who you talk to
You talk to the developers.
No account manager in between. Call, message or email; you usually get an answer within one working day.
One number for the four of us. We reply within one business day. Based in Julianadorp; online, or we come to you.
Frequently asked questions
Good to know.
Question not listed? Just ask, one of the four of us will answer.
Ask your questionWhat does a custom online store cost?
We price it after a call, because it depends heavily on your pricing logic, integrations and customer roles. A standard store on Shopify or WooCommerce starts at €2,950 excl. VAT.
What is headless commerce?
With headless you use a commerce platform as the back end for products, stock and orders, and build the store the customer sees yourself. That combines a reliable base with freedom in design and speed. Read headless commerce explained.
Is a custom store more expensive to maintain?
Usually more than a standard store, because there is more of your own code. On the other hand you pay no platform or app subscriptions and have exactly what you need. We agree maintenance up front.
Can I move from a standard store to custom later?
Yes. Headless is often the logical in-between step: you keep, for example, Shopify for products and orders, and we build your own storefront on top.
Do I own the code of my online store?
Yes. Once paid you get the code and the Git repository, with documentation. You are not tied to us.
Can you build a B2B ordering portal with customer-specific prices?
Yes: customer accounts with their own price lists, volume pricing and ordering on account. If it is more of a customer portal than a store, also see custom web app development.
How long does building a custom store take?
That depends on the scope; the planning is in the proposal. We build in short rounds so you see something working along the way, and usually start within 1 to 2 weeks of your go-ahead.
What does not fit in a standard store?
Tell us briefly what you sell and where a standard store falls short. You usually hear back within one working day, with a proposal or a few focused questions.